Privacy Policy

Introduction

This privacy policy applies to all websites and mobile applications owned and operated by Micron Agritech, as well as communications between you and us as a business.

Who we are

When we refer to ‘we’ (or ‘our’ or ‘us’), we are referring to Micron Agritech Limited (company number: 646959) and we are the controller of your personal data for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/679) and the Data Protection Act 2018 (“Data Protection Law”). We are based in Dublin and have our registered offices at GW117, Greenway Hub, TU Dublin, Grangegorman, Dublin 7, D07H6K8, Ireland.
Micron Agritech provides the Micron Kit which allows farmers and vets to test animals for parasites on-site and get results within 30 minutes.

What data we collect and process

When you visit our website, mobile applications, get in contact with us or use our services, we collect personal data. The ways we collect it can be broadly categorised into the following:

Information you provide to us directly or which is otherwise made available to us: When you enquire about or use our products and services, use our website or mobile applications or otherwise engage with us, we may collect personal data about you. This could include, but is not limited to, when:

you or others enquire about our products and services;
you or others request a demo of the Micron Kit or our products and services;
you or others give us information about you verbally or in writing. This may be at a trade show or a co-op for example;
you open an account with us;
you, or others (e.g. your vet), access and use our products and services;
you fill out a contact form on the website;
when you visit our website, mobile applications or other online services;
you make a support request to our team in relation to our products and services or our website and/or apps;
you apply for a job or a placement with Micron Agritech; or
you sign up to our newsletter on the website.

You are not required to provide us with personal data. However, if you choose not to, this may prevent us from providing our products and services to you or certain features of our website and app.

In connection with the above, we may process the following personal data:

Your name and contact details;
Your profession (e.g. vet) and details of animals that you may be treating or own;
Details of the products and services purchased or that you are interested in;
Payment details and transaction data in order to process payments;
Metadata associated with photographs that you may provide;
Details of any issues you are having whether with our products and services or website and mobile applications; and
Any other personal data that we may collect in connection with the above.

If you provide us with personal data relating to others, please make this Privacy Policy available to them.

Information we collect automatically: We collect some information about you automatically when you visit our website, mobile applications or use our services, which allows us to better understand how our website and mobile applications are performing and allows us to improve our website and mobile applications in the future. This information includes:

your IP address;
your device type, web browser type and web browser version;
your operating system; and
a list of URLs starting with a referring site, your activity on our site and the site you exit to.

No attempt is made to identify individual users or to associate the technical details listed above with any individual.

Some of this information is collected using cookies and similar tracking technologies. If you want to find out more about the types of cookies we use, why, and how you can control them, please read our Cookie Policy.

Purposes of processing and legal bases

Your personal data may be processed by Micron Agritech for the purposes set out in the table below and the legal bases identified:

Your name, contact details, your profession, products and services that you are interested in and any personal data contained in communications with Micron Agritech	Provision of information about Micron Agritech’s products and services	*Pre-contractual steps* – The processing is necessary in order to take steps, at your request, prior to entering into a contract. *Performance of a contract* – The processing is necessary in relation to a service or contract that you have entered into. *Legitimate Interests* – The processing is necessary for the purposes of our legitimate interests, including: (i) providing you with information about our products and services; (ii) providing you with service information (including sending you service related messages e.g. App offline due to maintenance); and (iii) managing our communications with you
Personal data processed to perform the services, including your name, contact details, and information that may be associated with your details (e.g. herd number and field locations).	Provision of services.	*Legal obligation –* Where the processing is necessary for compliance with a legal obligation to which Micron Agritech is subject (e.g. your right of access under the GDPR or taxation laws). *Performance of a contract –* The processing is necessary in relation to a service or contract that you have entered into. *Legitimate Interests –* The processing is necessary for the purposes of our legitimate interests, including providing products and services.
Your name, contact details, your profession, account information, details of products and services purchased from Micron or a reseller / distributor, details of payments and transaction data, transaction history and account information, financial data (e.g. credit or debit card details), any service issues encountered or other feedback and any personal data contained in communications with Micron.	Manage and administer your account with Micron or other products and services that Micron or others, including our resellers and distributors, may provide you with.	*Pre-contractual steps* – The processing is necessary in order to take steps, at your request, prior to entering into a contract. *Performance of a contract* – The processing is necessary in relation to a service or contract that you have entered into. *Legitimate Interests* – The processing is necessary for the purposes of our legitimate interests or those of a distributor / reseller selling our products and services, including: (i) providing you with products and services; (ii) providing you with service information (including sending you service related messages e.g. App offline due to maintenance or resolving issues with a product or service); (iii) managing our relationship with you and communicating with you; (iv) pursuing or defending legal claims or threats of such; (v) recovering debts; and (vi) managing or responding to a complaint.
Your name, contact details, marketing preferences, products and services you have purchased or may be interested in, responses to surveys or other feedback.	Conduct marketing activities including electronic marketing, conduct market research and run promotions and competitions	*Legitimate Interests –* The processing is necessary for Micron’s legitimate interests, including: (i) to understand its target market’s needs and preferences; and (ii) promote Micron’s business and its product and services. *Consent –* Where you have given Micron your consent to process your personal data (e.g. to send marketing electronic messages to you, if required by applicable law). Where the processing is based on your consent, you have the right to withdraw your consent at any time.

Your name, contact details, transaction details and other personal data processed to comply with legal and regulatory obligations	Complying with legal and regulatory obligations including data protection rights, requests from regulators or court orders and preparing returns to the relevant authorities (e.g. Revenue Commissioners)	*Legal obligation* – Where the processing is necessary for compliance with a legal obligation to which Micron Agritech is subject (e.g. your right of access under the GDPR or taxation laws). *Legitimate interests* – Where the processing is necessary for Micron’s legitimate interests, including: (i) co-operating with requests and investigations (whether voluntary or binding) from regulators, supervisory authorities and other competent bodies and courts; (ii) pursuing or defending legal claims or threats of such; and (iii) protecting Micron’s reputation.

Your name, contact details, feedback, cookies, technical data from your use of our online services and any personal data contained in communications with Micron.	Running our business including managing customers and improving or enhancing our product and service offerings, website and mobile applications	*Legitimate interests –* Where the processing is necessary for Micron’s legitimate interests, including: (i) improving product and service offerings and online services; and (ii) managing customer relationships. *Consent –* Where you have given us your consent e.g. opted-in to the use of cookies (which you may withdraw at any time).
Details of customer contracts.	To buy new business or the assets of another entity and/or sell Micron’s assets or merge with another entity or in connection with a financing or other funding arrangement.	Legitimate interests – Where the processing is necessary in connection with a transaction that Micron is considering or involved in.

If you provide us with personal data related to another person (e.g. your client), please make them aware of this Privacy Policy and that their personal data may be processed in the manner described herein and Micron acts as a controller of their personal data.

How we share your data

There will be times when we need to share your personal data with third parties. We will only disclose your personal data to:

third party service providers and partners who assist and provide services to us, for example, process payments on our behalf, support delivery of or provide functionality on the website, mobile applications or services;
regulators, law enforcement bodies, government agencies, courts or other third parties where we think it’s necessary to comply with applicable laws or regulations, or to exercise, establish or defend our legal rights; and
advisors or a potential buyer, transferee, merger partner and sellers, subject to confidentiality obligations, in connection with a transaction or the consideration of such.

For business accounts, the user that subscribed to the Micron service controls who may access the account. Where a business allows a number of individuals to access the business account (e.g. vets and veterinary nurses), those individuals may be able to view your personal data.

International Data Transfers

Micron stores and processes data inside of the European Economic Area (EEA), however, from time to time we may be required to transfer your data outside of the EEA for processing.
If and to the extent that we do so, we will ensure that your personal data will only be transferred to countries that have been identified by the European Commission as providing adequate legal protection for EEA data or that appropriate measures are in place to comply with our obligations under applicable law governing such transfers. This may include entering into a contract governing the transfer which contains the ‘standard contractual clauses’ approved for this purpose by the European Commission, undertaking a transfer impact assessment and implementing any required supplementary measures. If you have any queries about the transfer of your personal data, please contact us at hello@micronagritech.com.

How we protect your data

Security is a priority for us when it comes to your personal data. We’re committed to protecting your personal data and have appropriate technical and organisational measures in place to make sure that happens.

Information shared between your browser and our site is encrypted and secured using Secure Socket Layer (SSL/HTTPS) technologies, which creates a secure and encrypted medium of data transfer between your browser and our servers and adds a layer of security to prevent malicious attackers obtaining your personal data. We also use encryption and other advanced security measures where appropriate.

We also employ standard industry operating procedures and internal policies to ensure that your data remains secure, and continually monitor and improve the security of all hosting and storage infrastructure we use to store data.

Retention

The length of time we keep your personal data depends on what it is and whether we have an ongoing business and/or legal need to retain it (for example, to provide you with a service you’ve requested, or to comply with applicable legal, tax or accounting requirements).

We’ll retain your personal data for as long as we need it for the purposes described in this Privacy Policy and for a period of time afterwards where we have an ongoing business or legal need to retain or to deal with any claim or dispute that may arise. Following that period, we’ll make sure it’s deleted or anonymised.

Your data protection rights

As it is your personal data that we may hold, in certain circumstances and subject to certain restrictions, you have a number of rights over this data.

When it comes to marketing communications, you can ask us not to send you these at any time by simply following the unsubscribe instructions contained in the marketing communication, or send your request to hello@micronagritech.com

Some of your rights over your personal data include:

Right of Access – You have the right to request a copy of the personal data we hold about you, together with other information about our processing of that personal data.
Right to Withdraw Consent – Where our processing of your personal data is based on you having provided your consent, you have the right to withdraw such consent.
Right of Rectification – You have the right to request that any inaccurate data that is held about you is corrected, or if we have incomplete information you may request that we update the information such that it is complete.
Right to Erasure (the “right to be forgotten”) – You have the right to request us to delete personal data that we hold about you.
Right to Restrict Processing – You have the right to request that we no longer process your personal data for particular purposes, or to object to our processing of your personal data for particular purposes.
Right to Data Portability – You have the right to request us to provide you, or a third party, with a copy of your personal data in a structured, commonly used machine readable format.
Right to lodge a complaint with a supervisory authority

Please note that these rights are not absolute and are subject to certain restrictions and exemptions.

You can exercise these rights at any time by sending an email to hello@micronagritech.com or by communicating to us via post at GW117, Greenway Hub, TU Dublin City Campus Grangegorman Dublin 7, D07H6K8, Ireland.

If you’re not happy with how we are processing your personal data, please let us know by sending an email hello@micronagritech.com. We will review and investigate your complaint, and try to get back to you within a reasonable time frame. You can also complain to the Data Protection Commission who will be able to advise you how to submit a complaint and their contact details are below.

The Data Protection Commission is the Irish supervisory authority for data protection matters and their office can be contacted as follows:

Data Protection Commission
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Tel. +353 01 7650100
e-mail: info@dataprotection.ie
Website: http://www.dataprotection.ie/